Coca-Cola – Strategic Monitoring & Analysis

Strategic Monitoring · Research · Data Analysis · Infography

Strategic monitoring project focused on the analysis of a brand crisis, conducted as part of a course in strategic intelligence.

We developed a research dossier to analyze the impact of a brand positioning issue on reputation and public perception. Using tools such as Google Alerts, Feedly, Scoop it, and Google Trends, we collected and analyzed data from press, social media, and industry sources.

We defined a problem statement and proposed strategic recommendations to support the brand’s communication approach. The results were summarized through a visual infographic.

Role: Research, strategic analysis, monitoring, infographic design (team project)
Tools: Google Alerts, Feedly, Scoop it, Google Trends, Canva
Outcome: Structured monitoring process, strategic insights, and clear visual synthesis of data

Étu-démarches – Marketing Strategy Project

Marketing Strategy · Product Development · UI Design

Development of a digital product concept as part of a marketing strategy course, based on identifying user needs and market opportunities.

We created an app designed to simplify administrative processes for students in France, centralizing essential services such as housing support, health insurance, visas, and transport. The project included a full strategic analysis: market research, competitor analysis, trend identification, SWOT analysis, SMART objectives, segmentation and targeting, persona creation, and marketing mix.

We also designed the app interface to reflect a clear and user-friendly experience. The project was presented through a detailed report and an oral presentation.

Role: Market research, strategy development, UI concept, app design (team project)
Tools: Canva, research tools
Outcome: Complete marketing strategy and product concept aligned with user needs and market insights

Photography Exhibition Poster

Editorial Design · Poster · Visual Communication

Design of a promotional poster for a photography exhibition, created as part of a content creation course.

This individual project was selected among the final works for the exhibition, organized in collaboration with the City of Montpellier, civic service organizations, and a local photo bar. The objective was to create a visually engaging and coherent poster to promote the event and reflect its artistic identity.

Role: Concept and design (individual project)
Tools: Adobe InDesign, Adobe Illustrator
Outcome: Selected final poster for a public photography exhibition

Awareness Campaign – Forced Marriage Prevention

Communication Strategy · Campaign · Social Impact

Development of a communication strategy for a departmental awareness campaign addressing forced marriage, as part of a professional communication course.

Working in a team, we first conducted a diagnostic analysis of the network’s existing communication to identify gaps and opportunities for improvement. Based on these insights, we proposed strategic recommendations to strengthen visibility and better reach young audiences.

Our proposals included the redesign of the visual identity (graphic charter, business cards, posters), the creation of social media accounts with content examples, and the development of outreach actions such as workshops in high schools and a university event to raise awareness and encourage engagement.

Role: Communication analysis, strategy development, campaign proposals (team project)
Tools: Canva, research and communication tools
Outcome: Structured communication strategy with concrete recommendations to improve visibility and youth engagement